The Gold Coast, tucked away within the vibrant city of Chicago, is an exquisite and prosperous neighborhood that boasts exceptional restaurants, select boutiques, and spectacular views of the magnificent Lake Michigan.
To effectively market a high-end residence in this area, it is essential to leverage style and marketing expertise to differentiate the property from the rest of the competition. Read on for staging tips for the exclusive luxury market of the Gold Coast.
Bring attention to whatever makes the home unique. For instance, if the terrace overlooks a fantastic view, add furniture pieces that are both stylish and comfortable to showcase the area and make it more inviting. If the home has a view but no outdoor space, draw attention to the wall with the window displaying the view so buyers will take notice.
Focus staging on the main areas of the home, such as the living room, kitchen, and master bed and bath. Every main bedroom should feel like an oasis. It should be a serene place where the homeowner can find rest. Every main bathroom should look and feel like a spa. Amenities like a luxurious soaking tub and a rainwater shower are customary for the room. Stage it with scented soaps, candles, fluffy towels, and a lavish robe as if the room is prepared and awaiting the owner.
The interior design of a home does not have to be the same style as the architecture, but it should not be so different that it clashes and makes no sense. Have a few accessories or colors that acknowledge and complement the architectural style instead of ignoring it altogether.
Mirroring also involves the outdoor landscape. Bring in some of the colors and elements surrounding the home. In the country, use rich jewel tones mimicking the vibrant colors of nature. In the city, neon artwork is a big hit.
Think eco and smart
Smart features that can be controlled by the touch of a button or phone app offer convenience and save time. Today, thermostats, electronics, lighting, window shades, and more can all be controlled remotely. Even a smartphone can monitor and activate security details such as door locks, security shutters, and camera systems. Highlight these upgrades to potential buyers.
Affluent buyers are no different today. They want to avoid a lengthy design and decision-making process for a second or even a third home. It makes sense when you think about it. What is more luxurious than just opening the door and having everything done for you? It is like a giant gift-wrapped present; all you have to do is open the door and enjoy.
Maximalism incorporates stripes, florals, and geometric shapes in various colors, creating a hodgepodge look. The look includes dramatic, oversized art pieces, gorgeous chandeliers, and multiple vignettes. It should tell a story like a collection curated over time.
Maximalism has a long, storied past that reaches back centuries to palaces like Versailles and others. It was a way for the wealthy to showcase their riches and the items they had collected from their journeys. It was a testament to their style and taste.
For staging purposes, maximalism is only really seen within the sphere of luxury properties because it requires about four times as many items as a stager would use during the average staging project. It is also more difficult for the stager as they have to style for an unknown person, i.e., the person that will buy the property. However, in the right market, when done correctly, this type of staging wows buyers.
Gold Coast market
The median sold price for the neighborhood was $362,391 in April 2023, up by 1.1% from the previous year. That amount considers all homes, regardless of type or square footage. Here are the median prices by bedroom count and if they rose or fell from this time last year.
- One bedroom $216,600 up 2.1%
- Two bedrooms $399,900 down 7.3%
- Three bedrooms $815,000 up 2.4%
- Four bedrooms $1.4 million down 20.8%
- Five or more bedrooms $3.5 million up 42.3%
Partner with the best
Enter the Gillman Group, the Chicago luxury real estate experts. The group has been your trusted Gold Coast realtor for decades. They are consistently ranked in the top 1% of agents in the city, and it is easy to see why. The Gillman Group strives to help clients live their best lives. They do this by providing their clientele unmatched service and the assistance they need to achieve their real estate goals. If you have questions about staging or other real estate matters, contact the Gillman Group.